Append third-party signals and AI-derived attributes to every profile so segmentation, scoring, and personalization start from a complete picture.
FirstHive layers context onto raw records automatically, so a bare email becomes a fully-rounded customer the moment it lands.
Age, life stage, income band, household
Company, industry, role, seniority
Engagement, recency, channel affinity
In-market signals & propensity cues
Enrichment runs inline during ingestion — no separate jobs, no waiting. Every downstream system sees the enriched record instantly.
Incoming records resolve to a golden profile before any attribute is appended.
Partner data and first-party signals merge with conflict rules and source-of-truth priority.
Models infer traits — lifecycle stage, affinity, churn risk — that no external source can provide.
A raw event or record arrives from any source, structured or not.
It resolves to the right customer via the identity graph.
Third-party and partner attributes are layered on with provenance tracked.
AI computes scores and traits the raw data could never express.
The enriched profile is instantly available to segments, journeys, and models.
Yes. Every appended attribute inherits the profile's consent state. Suppressed or restricted profiles are never enriched with regulated data.
Any partner or proprietary source connects through the universal enrichment API and is reconciled with the same provenance and priority rules.
AI-derived traits recompute continuously as new behaviour arrives, so scores never drift out of date.
See how FirstHive enriches records inline so your team always works from a complete customer picture.