“Welcome to ‘In Spotlight,’ an exclusive section of our newsletter dedicated to exploring the diverse range of feature sets offered by FirstHive. Join us as we delve into the innovative tools and functionalities that empower businesses to unleash the full potential of their customer data and marketing strategies.” More
There are over 161 Customer Data Platforms (CDP) across the world by the end of 2022. From among such a vast universe of CDPs, how can you choose what works More
Learn more about how to employ a Customer Data Platform with your existing Martech stack to unify and normalize first-party customer data, improve data accuracy, target relevant leads, and market personalized campaigns makes it very important. More
Being a Marketer for a Mutual Fund or an Asset Management company can be complicated. It’s easy to get into a panic state with ever-changing regulations and constant policing by compliance More
Customer Data Platforms are the new shiny toys in town. Evolved marketers are obviously setting up the baselines for what this new technology can enable for them and are clear More
Today’s Customer Data Platforms (CDPs) build customer identities from a myriad of data sources both external and internal to the enterprise. Building these identities is a complex process involving fast-moving More
Webkit browser engine which powers Apple Safari and all IOS browser has released its latest update to Intelligent Tracking Prevention (ITR) feature – ITP 2.3. It follows in the footsteps More
In the ever-evolving landscape of the retail sector, adaptation isn’t merely an option; it’s imperative. As consumer behaviors undergo constant transformations, and technology reshapes the shopping journey, retail marketers find themselves at the forefront of a dynamic dance between innovation and adaptation. Amid this intricate ballet, Customer Data Platforms (CDPs) have emerged as indispensable tools, providing retail marketers with a strategic advantage in understanding and connecting with their audience. More
The CDP functions as a central system of intelligence, serving as the nexus where raw customer data converges. It seamlessly ingests data from various sources, organizes it coherently, and then channels back valuable customer insights into pertinent systems for effective activations. More
For marketers and business leaders aiming for growth, a Customer Data Platform (CDP) provides real-time data processing and hyper-focused segmentation. But does having an MDM system negate the need for a CDP? Quite the contrary – the two can be powerful allies, and here’s how. More
AI has been a part of the Martech landscape for some time. However, with the rising popularity and public discussion surrounding AI technologies like ChatGPT, Microsoft Bing, Google’s Bard AI, and others, marketers and industry leaders are increasingly focused on understanding whether their Martech stack is genuinely AI-enabled and what that means in terms of delivery. More
As the fall season ushers in, there’s an undeniable excitement in the air as we step into the festive season. While your customers eagerly anticipate quality time with their loved ones, you, as a business owner, are gearing up for the holiday rush, including Black Friday, Cyber Monday, Christmas, Hanukkah, and New Year’s. More
Have you ever stepped into a store’s trial room feeling very comfortable in clothes that don’t fit you? I guess that would not happen. It’s the same scenario while validating the need for customer segmentation. More
The festive season is upon us, and there is no more challenging time of the year for retail marketers. In 2022, holiday online retail sales in the U.S. reached nearly $240 billion, with Cyber Monday leading the way (Statista.com). We understand that you want to carve out your share from this very large pie. Welcome to your comprehensive marketing checklist for spreading holiday cheer while boosting sales. More
Have you ever stepped into a store’s trial room feeling very comfortable in clothes that don’t fit you? I guess that would not happen. It’s the same scenario while validating the need for customer segmentation. More
Data ingestion and enrichment – the two capabilities of a Customer Data Platform create unified customer identities. The unified customer identities that are universally recognized and activated create a Single More
If there was one reason to highlight, why marketing teams or revenue teams are failing to deliver great customer experiences, it would be lack of a cohesive and unified Single More
To design a cohesive and delightful customer experience, four teams need to come together – Product, Marketing, Sales, and Customer Success. They all bring a different layer of value in More
Simple is always better. But a customer’s preference for consuming a product is always complex. The more the number of customers, the more is the number of complex patterns in More
“Good is the enemy of Great. And that is one of the key reasons we have so little that becomes great”- Jim Collins Controversial and upsetting though this parable may More
Philosophically, this is the era of digital abundance. End-user companies not only have the choicest picks of digital tools, but they also have the luxury to build a Tech Stack More
“I wanted to begin somewhere. So, I grabbed a paper, doodled some shapes with connecting arrows. To someone who didn’t understand my gameplan, it would look like Egyptian symbols. Being More
CDP VS DMP, what should I use? A question all Marketers ask. With CDP evolving, Marketers using DMP are not sure whether they now need a CDP and if CDP More
First website was launched on August 1991. It gave the world wide web a window to look into somebody’s public content, from wherever. Of course, marketers were not behind in More
Since mobile phones have become digital extensions of a human body, Mobile marketing sits in the core of marketing strategy among every marketing team. We, at FirstHive, understands how crucial More