Data driven marketing, as you have never experienced it before
Using the power of Big Data to drive engagement relevance
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FirstHive gives you the power of actionable insights by collating all your touchpoint interaction and transaction data in a single interface. Our Machine learning algorithms and Predictive recommendation engine enables optimization of your engagement campaigns on the key four parameters that a marketer considers in his decision making, viz. Choice of audience, message, channel, and time. So you know you are reaching out to your customer with a message they really want to listen, when it matters the most.
FirstHive acts as the ‘System of Intelligence’ for brands, acting as the central marketing brain between the brands ‘Systems of Records’ and the various ‘Systems of Engagement’. While the human body has a central brain that coordinates responses among the various limbs, FirstHive enables brands to centralize their decision making, on the basis of rich profile data, rather than rely on individual brains in each touchpoint that operate with sub optimal or only channel specific information.
FirstHive is the only platform which creates a 360 degree view of the customer in real-time. FirstHive enables you to get a view of each individual customer’s behavior across channels, thereby creating a complete behavioral profile, with relevant system generated tags, to enable hyper personalized marketing. So pull in data from your e-store, see how your customers have trended with time, capture your customer footprint, analyze the ideal time of day and day of week to schedule your campaigns, plug in your Google Analytics even, all the dashboards you need to manage your brand’s marketing, and see how individual named shoppers respond to the various marketing stimuli.
Connect all your social channels with FirstHive and get a single interface to manage your social communication. Right from creating search streams on twitter, to replying to a comment thread on Facebook, engage with your customers in real-time. Get a in depth view into your social performance with our social media insights feature. Managing social has never been this simple.
Get detailed views into your campaign performance with the campaign analytics feature. Access details on which campaigns performed and which need tweaks, get audience insights vis a vis the time of day and day of week reports, optimize your campaigns basis the device and OS visibility provided, and create segments on the fly using any campaign performance attribute.