Ready-to-use predictive models score every profile for churn, propensity, and value — so your team acts on what is about to happen, not what already did.
Each profile carries living scores that update as behaviour changes — and every score comes with the factors driving it.
Likelihood of lapsing in the next 30 days
Likelihood to convert this cycle
Projected 12-month value percentile
Spot at-risk customers early
Who is ready to buy now
Project long-term value
The right move per person
Category & channel preference
Win-back likelihood
Best moment to reach out
Minimum incentive to convert
Scores live right on the customer record and feed segments and journeys directly — no exports, no spreadsheets.
| Customer | Churn | Propensity | LTV percentile | Suggested action |
|---|---|---|---|---|
| A. Mehta | 72 · High | 31 · Low | P88 | Retention offer |
| R. Iyer | 14 · Low | 84 · High | P61 | Upsell bundle |
| S. Khan | 48 · Med | 57 · Med | P40 | Nurture journey |
| D. Rao | 9 · Low | 92 · High | P95 | VIP early access |
See how FirstHive turns every profile into a forward-looking, explainable prediction.