SolutionsBy Use CaseContextual Identity
Contextual Identity

One customer. One persistent profile.

Resolve fragmented identities across every device, channel, and moment into a single real-time profile your whole business can trust.

🧬
Unified Profile
1 identity · 6 sources merged
👤
Maya Sharma
maya@··· · +91 ·····
Match confidence
0
Identifiers linked
0
🌐
Web & App
streaming
🏬
POS / Store
streaming
🎧
Support
streaming
Built for
The Challenge

Your customer is scattered across systems

Web, app, POS, support, and ad platforms each hold a partial view. Without resolution, the same person looks like six strangers.

Fragmented identities

Cookies, emails, device IDs and logins live in silos that never reconcile.

Stale, batch profiles

Nightly stitching means decisions run on yesterday’s version of the customer.

No golden record

Teams argue over which system is right instead of acting on the customer.

The FirstHive Way

Deterministic identity, in real time

🧬

Real-time resolution

Every event resolves to a persistent ID the instant it lands.

🔗

Deterministic matching

Emails, phones and logins linked with rule-based certainty.

🤖

Probabilistic graph

ML closes the gaps where hard identifiers are missing.

🪪

Persistent FirstHive ID

A durable identity that survives device and channel changes.

🧾

Full attribute view

Traits, events and consent unified on one record.

🛡️

Consent-aware

Identity respects every opt-in and regional rule by default.

Contextual Enriched ID Graph

Every signal, resolved to one enriched identity

Raw identifiers flow in from every device and channel and resolve to a single persistent FirstHive ID — then that ID is continuously enriched with behavioral, transactional, and contextual signals to form a living, consent-aware graph.

Email & Phonehashed IDs
Device & Cookieweb & mobile
Logins & Accountsauthenticated
Offline & CRMPOS & service
Persistent FirstHive ID 1 identity · consent-aware
Behavioralclicks & intent
Transactionalorders & value
Contextualtime & place
Predictivescores & LTV
Resolved identifiers Contextual enrichment
Outcomes

A single identity that pays off everywhere

98.7%
Match rate
+360°
Customer view
70%
Less data prep
-50%
Duplicate records

See Customer 360 in action

Watch fragmented identities resolve into one live profile — and activate instantly across channels.