Deploy custom models on live production data and feed the results straight back into segmentation and personalization — without moving data out of FirstHive.
Give BI and data science teams a curated, governed path to run models directly on production data — and make the results instantly usable by marketing.
An embedded Jupyter notebook with curated data access via the FirstHive UI lets BI teams run models directly on production data — no exports, no copies.
Derived attributes are automatically ploughed back into the CDP, ready for segmentation and personalization in FirstHive Campaign Manager.
Run models at will or schedule recurring runs so scores stay fresh.
Adjust feature weights and model parameters through simple user inputs.
Open an embedded notebook with governed access to production data via the FirstHive UI.
Run models directly on live data, on demand or on a recurring schedule.
Outputs are automatically ploughed back into unified profiles in the CDP.
Use the new attributes for segmentation and personalization — instantly.
Run, schedule and activate custom models — without ever leaving FirstHive.